Everyone, every brand, has a story to tell. It draws your tribe to you. It inspires loyalty and admiration. Not everyone is great at delivering that story in a way that won't cause a reader's attention to wander, like really quickly. This is the death toll for your website and your marketing efforts. Tell a better story and you'll see better, well, everything.
Starting from scratch or need a total overhaul? Things change, you grow, you realize your foundation isn't strong enough to support where your business is at today. It's OK. You can still get right with story. Start with the basics before you launch that new-spangled thing. Then, that new-spangled thing will become part of your narrative - from digital, to print, to product and design.
Can you capture the essence of your brand and deliver a new message in just 240 characters? Can you keep it succinct and still make your point? Do you need to dumb it down or dial it up? Do you even know what you're trying to say? That's why a professional copywriter is an important part of your communication effort. We can see the forest, and the trees. And tell you what color they are.
Focus on Sustainability
Sustainability is a hot buzz word in marketing right now. Brands that want to walk the talk on environmentalism, human rights and ethical business practices have to navigate the sustainability landscape carefully, or they'll find themselves in a heap of sustainabullshit.
I've spent years in the green marketing space - starting way back when paperless checking accounts were a big deal and carbon offset was too esoteric an idea to even try to message. It seems things haven't changed much, unfortunately. Except, now consumers are waking up to brands and advertising "greenwashing" a product benefit or a shady environmental corporate record.
Your commitment to moving the dial forward on sustainable practices and the thermometer down on global warming can be an important part of your brand message. Do it wrong, and you'll look like a lump of coal, despite your best intentions.
Building a sustainable brand or a marketing campaign around a new product or initiative with a sustainability angle? I can help you analyze your practices and products against the current barometer of social awareness and brand transparency. Let's work together to keep your marketing ligit.
Bridge City Contracting
Life's Work Physical Therapy
Red Door Design
Daffodil Jill Marketing Group
Oregon Home Magazine
Atomic Ranch Magazine
Home Building News
Street of Dreams Magazine
Tour of Remodeled Homes Magazine
Emily has the ability to take vague ideas and refine them into an engaging and creative story or dialogue perfectly addressed to the target audience.
MARIA O'NEIL, DAFFODIL JILL MARKETING GROUP