You've got to live a little to write a lot.
Would it surprise you to find out I hold degrees in communications and classical music? I started out my post-graduate grown-up life as a professional opera director. It wasn't until living through 9/11 NYC that I decided to "settle down" into a 9 to 5 career. Plus, health insurance? From my perspective, the marketing department at a global financial firm looked like about the same amount of cat-herding as directing a major operatic production. It took creativity, determination, and insane amounts of patience and perseverance to launch a multi-million dollar communications campaign. I fit right in.
A story telling sweet spot.
After years as a marketing communications maximalist, I'm keeping it simple now with the written word. I'm a collaborative writer, storyteller, editor, and content producer for brands in Portland, Oregon. I am an industry expert on residential construction, architecture, interior design, and lifestyle with a sustainability overlay.
My approach is to:
1. Listen deeply
2. Shine a light on the heart of the brand
3. Leave my ego out of it and write great stories that engage readers
4. Finish with high-kicks