The heart of your brand is your narrative identity. This story is woven into the fabric of everything you'll do as company or organization. It will act as the guiding light of your future product development, marketing, and company culture. It will serve as a daily reminder of why you do what you do and why your customers should believe in your brand. Narrative identity starts with your website and cascades through your other brand assets including social media and local search platforms, email signatures, and printed materials.
Grow audience and engagement with blogging, emails, and social media that's consistent with your brand's narrative identity. Build an editorial arsenal of content so you're not scrambling to find your voice - or your customer - when you're ready to invest in promotional or initiative-driven marketing.
Marketing campaigns have their own story to tell, but should be a chapter in your narrative identity, not a confusing sidebar. I will partner with your internal designer or function as a collaborative member of your marketing communications team. Let's develop campaign stories that stay right with your brand while opening up new ways to inspire, sell, and deliver on your brand promise.
I specialize in feature editorial and sponsor editorial in the interior design and residential architecture and construction space. If it involves a place someone calls home, I can tell your story better than you can tell it yourself. Magazine editor? Your sponsor clients will feel heard and understood while I deliver on both editorial and business objectives.